Property does sell in winter so don't be scared

A new month but in real estate terms April is not just any month. It represents the start of the countdown to winter...eight weeks until that mystical selling deadline.

It's a bit like Christmas. For no logical reason people regard the start of Winter as the end of the selling season.  As a result early April often sees influx of property onto the market with vendors keen complete their marketing campaigns and sell before June.

I don't see the reason for the panic.

Sure the weather turns colder and the light fades but the right presentation can accentuate the warmth of a property showcasing it as a haven from the elements.

And based on the continuing growth we are seeing in parties genuinely interested in buying I don't anticipate interest in property cooling in line with the weather.

The 'tyre kickers' might not venture out when it gets chilly but our experience so far in 2011 is that serious buyers are around and willing to pay the right price.

So my message for this week is don't panic. If you have a property to sell it's better to do it right rather than do it to an unnecessary deadline.

Don't drop your standards and compromise your campaign just because the temperature is dropping.